A beginner’s guide to RFID isolation solutions

Brightsandz RFID isolation solutions

How Brightsandz® RFID isolation solutions are empowering retailers manage their inventories, track assets and provide better customer experiences.

The state of Retail in India

Cosmopolitan lifestyles, evolving customer preferences / tastes and the desire for sophisticated retail experience is transforming the retail industry and experiences in India. A report by Boston Consulting group (BCG) and Retail association of India (RAI) estimates that post COVID, the Indian retail industry will grow by 10% CAGR. Additionally, it expects the industry size to reach approximately $2 trillion in the next decade (2030). However, as competition for customer wallet intensifies, the following factors will provide additional degree of differentiation by way of experience. 

  1. Creating a unique, hassle-free, and attractive shopping experience
  2. Enabling more visible entrances, faster check-outs, and dynamic fitting room processes
  3. Providing personalized and contextualizing shopping experience that increases sales.
Advent of Retail majors such as Lulu is fundamentally altering the retail landscape in India.

RFID – The technology solution to optimize retail

Over the last decade, RFID (Radio frequency Identification) has emerged as the most mature technology solution to address multiple retail challenges. RFID has been a game changer, a productivity and automation tool for retail inventory management and asset tracking. It gives retailers access to real time data for the products on their shelves allowing them to manage ERP better. This also helps them make informed decisions about pricing and stock needs, in addition to identifying reasons for shrink.

Incorrect tracking due to any physical parameter such as transmittance, back scatter, cross talk of RFID leads to incorrect and erroneous data capture which defeats the purpose of RFID tracking. Therefore, the need of RFID isolation systems that can effectively record wanted information, while excluding the signals of unwanted ones. All things considered, this can be challenging in a fast moving and rugged commercial environment.

Benefits of RFID isolation solutions at Retail and warehousing levels

Introducing Brightsandz® RFID isolation solutions

Brightsandz® is an EMF solutions firm based out of Gurugram, Delhi NCR. We have a varied range of solutions and clients from ranging from Telecom, Data Centres, Pharmaceutical companies, Testing laboratories, Real estate, and Property/ Infrastructure management companies etc. We specialize in MWT materials (Millimetre wave technology), ELF shielding and RFRAM ( RFR absorbing materials and coatings).

Brightsandz® RFID solutions include a 1mm thin substrate layer that is highly effective at restricting RFID transmission, cross-talk and back-scatter, helping retailers isolate store sections from systemic errors. Therefore, our RFID isolation solutions allows retailers to maximize the effectiveness of ERP, inventory, and warehousing management by preventing RFID transmission from penetrating the walls and doors. Additionally, it also saves on time and automation of customer processes and operations.

Brightsandz® RFID shielded solutions provides great performance and maximum reliability and optimizes sales and process times. Our RFID shielding substrates include the following –

Brightsandz® RFID isolation solutions for various shielding use cases in retail and warehousing industries
Brightsandz® RFID isolation solutions for various shielding use cases in retail and warehousing industries
Brightsandz® RFID isolation solutions includes shielding the RFID boxes near the billing tills during check out process.
Brightsandz® RFID isolation solutions includes shielding the RFID boxes near the billing tills during check out process. Cross readings here could lead to confusion in bill values, amounts and billing details all of these leading to high dis-satisfaction and long process time

To provide test results from National physical laboratory (NPL-CSIR), PUSA road, New Delhi, we provide the following shielding data. Additionally, Certification on the Composites are awaited. Please note that the Window films and fabrics are certified by Govt of India laboratory (NPL-CSIR, New Delhi).

Brightsandz® RFID isolation solutions - Efficacy numbers as certified by National Physical Laboratory (NPL-CSIR, New Delhi)
Brightsandz® RFID isolation solutions – Efficacy numbers as certified by National Physical Laboratory (NPL-CSIR, New Delhi)

Features of Brightsandz® RFID isolation solutions

1mm composite substrate that blocks 94% to ~100% of RFID signals (866MHz +/- 0.6MHz)
Material can be applied with common tools

Minimal surface preparation needed before application

Adheres to a wide range of surfaces – dry wall, metal, plastic, formica and particle board

Performs under a variety of environmental conditions

Rolls are available in a variety of widths (36” to 60”) and lengths – Size customization is available.

Easy and fast installation

NPL-CSIR validated. Pending certification

High corrosion resistance

Thickness – less than 1mm

Weight – Typically less than 400 gms/ per sq.ft (Composite)

Colour – Black is standard colour

Thermal stability – Stable across a broad range of performance temperatures

Visual appearance – Uniform surface texture and appearance

Hazardous Material – Mesh, fabric, window film composites is inert. Standard precautions to be taken during application of Paint substrate.

Construction – Flexibility in terms of single sided or double-sided application. The application composite can be custom designed as per client requirements.

Applications – Retail spaces, Warehouses, Shipping & Distribution hubs

Customized products – RFID shielded Check out boxes / kiosks, RFID shielded walls, RFID tunnels.

Get in touch with us

If you are faced with problems due to RFID scatter / back-scatter/ transmission and cross talk – please look us up. We would be glad to help you with your problem. Please contact us at (+91) 9654465443 / (+91) 9136001866  or write to us at connect@brightsandz.co.

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